John is Managing Director of APEX Content Ventures. where he is charged with providing innovative funding solutions for producers and distributors around the world. APEX is part of Publicis Media Group.
He was previously Founder and Managing Director of Apollo20, an all3media company which he ran from 2014 to 2017 to find innovative models of funding content production and distribution.
Over the last 15 years, whilst working for North One Television, another all3media company, he produced hundreds of hours of Branded Content. This started as Sports and Events Programmes but developed along with market sophistication into more brand focused Factual and Factual Entertainment Programming and what was also once just broadcast television is now truly multi-platform. He has launched and managed Branded TV Channels, YouTube Channels and stand alone web businesses.
He has negotiated the delivery of Branded Content on all of the UK commercial networks, and delivered international distribution, in Europe, Asia and the US.
John takes a creative lead in the devising of the programme formats, and is an expert in European TV regulations working with OFCOM, ACTE, and PACT.